EAST AFRICA: UGANDA 'S BEB WINE DRINK TAKES HOME PEOPLE’S CHOICE AWARD 2026

LIRA, UGANDA — Beb Wine, one of Uganda’s leading alcoholic drink brands, has once again cemented its top-tier recognition across the East African market by winning the prestigious 2026 People's Choice Award.

The accolade highlights the brand’s commitment to maintaining premium standards, exceptional service, and consistency in delivering a superior taste that continues to resonate with consumers. Market research and customer feedback consistently reveal that Beb Wine's unique flavor profile and high standards are the driving forces behind its widespread popularity.

This was officially celebrated at AtoZ Hotel in Lira, where Beb Wine officials addressed the media to express their excitement. The team, alongside representatives from their sister company, AtoZ Hotel, hosted a vibrant celebratory event attended by local artists, journalists, and stakeholders ahead of an upcoming mega-celebration.

During the press briefing, Mr. Jimmy Alex Okello, the General Manager of Beb Wine, expressed profound joy over the recognition:

"This award is a clear indication of our unwavering commitment to serving the community with high-quality products. The selection was strictly based on independent research, community feedback, and consumer opinions across various beverage brands. Beb Wine emerged on top because of its superior taste and uncompromising standards."

Mr. Okello extended his gratitude to Ugandans for their continuous support noting that local support has enabled the brand to aggressively expand its market presence. On the international front, he revealed that Beb Wine is currently enjoying a booming market across all East African countries, with suppliers and distributors reporting positive consumer responses.

 Data from the past three consecutive years confirms that Beb Wine has steadily remained among the biggest and most loved beverage brands in the country.

 Driving Youth Employment and Economic Development

Sam Bruno Aliga, the Chairperson of the Award Organizing Committee for the Award celebration ( Beb wine) commended the Executive Director (CEO) of the company for his visionary leadership and innovation.

"This award represents genuine appreciation directly from the consumers. We believe it will inspire and motivate us Beb Wine to maintain the exceptional standards we have set. The CEO's vision has not only built a great brand but has also employed numerous young people, significantly contributing to national development," Aliga stated.

The local leadership also echoed these sentiments. Boniface Olanya, the Secretary for Finance and Administration, who presided over the event, praised Beb Wine for creating employment opportunities and boosting the local economy. He emphasized that the people of Lango and Uganda at large are immensely proud to see a homegrown brand achieve such massive success.

Beyond business success, Beb Wine is highly celebrated for its immense corporate social responsibility, particularly in the creative sector. Several influential musicians from Northern Uganda have credited the brand for its indisputable support of the music industry.

Renowned artist Alex Obwor, popularly known as Okeng Born Town, was among the musicians who publicly praised the company and its Director, revealing that Beb Wine’s financial and structural backing has been instrumental in his personal and career growth.

After news, consumers everywhere across Uganda and Beyond are in full celebration, comfirmed their love for the brand.